{"id":9617,"date":"2014-06-11T19:18:06","date_gmt":"2014-06-11T19:18:06","guid":{"rendered":"https:\/\/new.holgerpaasch.com\/?p=9617"},"modified":"2021-02-07T23:11:47","modified_gmt":"2021-02-07T23:11:47","slug":"mc-donalds-mobile-online-social","status":"publish","type":"post","link":"https:\/\/new.holgerpaasch.com\/?p=9617","title":{"rendered":"McDonald&#8217;s \u2013\u00a0Big Mac"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<strong>THE ONE AND ONLY BIG MAC&#8230;<\/strong> the campaign that won back the Big Mac to DDB in Russia &amp; CIS.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/269213454\" width=\"950\" height=\"537\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Big OOH Formats<br \/>\n<a><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7483\" src=\"http:\/\/www.new.holgerpaasch.com\/wp-content\/uploads\/2017\/02\/Big-Mac_only-one.jpg\" alt=\"\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2017\/02\/Big-Mac_only-one.jpg 2000w, https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2017\/02\/Big-Mac_only-one-300x150.jpg 300w, https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2017\/02\/Big-Mac_only-one-768x384.jpg 768w, https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2017\/02\/Big-Mac_only-one-1024x512.jpg 1024w, https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2017\/02\/Big-Mac_only-one-1000x500.jpg 1000w, https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2017\/02\/Big-Mac_only-one-670x335.jpg 670w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/269271030\" width=\"950\" height=\"537\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\">\u00abThere is only one burger that tastes better than a Big Mac \u2013 a Grand Big Mac.\u00bb<\/span><\/p>\n<p><strong>FIND YOUR BIG MAC TWIN.<\/strong> A mobile app for the Big Mac to reconnect with a young audience.<br \/>\n<img loading=\"lazy\" class=\"aligncenter wp-image-7759 size-full\" src=\"https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2014\/06\/BMTwinboard_w1200px.jpg\" alt=\"\" width=\"1200\" height=\"2602\" srcset=\"https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2014\/06\/BMTwinboard_w1200px.jpg 1200w, https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2014\/06\/BMTwinboard_w1200px-138x300.jpg 138w, https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2014\/06\/BMTwinboard_w1200px-768x1665.jpg 768w, https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2014\/06\/BMTwinboard_w1200px-922x2000.jpg 922w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; bg_image=&#8221;8018&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;4%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;flipInX&#8221; max_width=&#8221;950&#8243; el_id=&#8221;greenstripes_background_full&#8221; css=&#8221;.vc_custom_1529960523418{background-color: #ffffff !important;}&#8221;]\n<h1 style=\"text-align: center;\">Discover more &#8230;<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]THE ONE AND ONLY BIG MAC&#8230; the campaign that won back the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[],"_links":{"self":[{"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/posts\/9617"}],"collection":[{"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9617"}],"version-history":[{"count":75,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/posts\/9617\/revisions"}],"predecessor-version":[{"id":10278,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/posts\/9617\/revisions\/10278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/media\/9627"}],"wp:attachment":[{"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}