{"id":9642,"date":"2012-03-21T23:45:56","date_gmt":"2012-03-21T23:45:56","guid":{"rendered":"https:\/\/new.holgerpaasch.com\/?p=9642"},"modified":"2021-02-07T23:22:05","modified_gmt":"2021-02-07T23:22:05","slug":"maxdome-finally-tv-on-demand","status":"publish","type":"post","link":"https:\/\/new.holgerpaasch.com\/?p=9642","title":{"rendered":"Maxdome \u2013 TV on Demand"},"content":{"rendered":"\n<p><\/p>\n\n\n[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p style=\"text-align: left;\"><strong>The launch campaign for the Maxdome TV- and Entertainment-on-demand platform strikes a human note.<\/strong><br>The TV part of the launch consisted of four&nbsp;different TVCs with many more episodes. This film&nbsp;was the first and the longest with 60 sec on air, accompanied by ads in radio, press, digital and social media.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #999999;\">Top of the Week at Horizont.net \u2013 <\/span><span style=\"color: #999999;\">Best Ads on TV \u2013 <\/span><span style=\"color: #999999;\">Adforum.com<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/251355666\" width=\"950\" height=\"535\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/505669525\" width=\"950\" height=\"535\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The typeface MAXDOME 11 was especially created for the campaign with the famous type designer <a class=\"wp-oembed\" title=\"Luc de Groot\" href=\"http:\/\/www.lucasfonts.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">-&gt;Luc de Groot<\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Luc(as)_de_Groot\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6949\" src=\"https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2012\/03\/MAxdome11_AlternatingAlphabet.gif\" alt=\"\" width=\"1707\" height=\"1280\"><\/a><\/p>\n<p>It was used on the website, press &amp; poster ads and activations.<br><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6955\" src=\"https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2012\/03\/Print-Poster-1.gif\" alt=\"\" width=\"1200\" height=\"1535\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6951\" src=\"https:\/\/new.holgerpaasch.com\/wp-content\/uploads\/2012\/03\/website-loop.gif\" alt=\"\" width=\"1429\" height=\"874\"><\/p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; bg_image=&#8221;8018&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;4%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;flipInX&#8221; max_width=&#8221;950&#8243; el_id=&#8221;greenstripes_background_full&#8221; css=&#8221;.vc_custom_1529960523418{background-color: #ffffff !important;}&#8221;]\n<h1 style=\"text-align: center;\">Discover more &#8230;<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text] The launch campaign for the Maxdome TV- and Entertainment-on-demand platform&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[],"_links":{"self":[{"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/posts\/9642"}],"collection":[{"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9642"}],"version-history":[{"count":11,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/posts\/9642\/revisions"}],"predecessor-version":[{"id":10281,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/posts\/9642\/revisions\/10281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=\/wp\/v2\/media\/9652"}],"wp:attachment":[{"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.holgerpaasch.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}