The launch campaign for the Maxdome TV- and Entertainment-on-demand platform strikes a human note.
The TV part of the launch consisted of four different TVCs with many more episodes. This film was the first and the longest with 60 sec on air, accompanied by ads in radio, press, digital and social media.
Top of the Week at Horizont.net – Best Ads on TV – Adforum.com
The typeface MAXDOME 11 was especially created for the campaign with the famous type designer ->Luc de Groot
It was used on the website, press & poster ads and activations.