The launch campaign for the Maxdome TV- and Entertainment-on-demand platform strikes a human note.
The TV part of the launch consisted of four different TVCs with many more episodes. This film was the first and the longest with 60 sec on air.
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The typeface MAXDOME 11 was especially created for the campaign with the famous type designer ->Luc de Groot
It was used on the website, press & poster ads and activations.